The main aspects of marketability are design and ergonomics. Design is about aesthetics. If the product does not look appealing, it will not sell. The value of a good industrial design is crystal clear: an attractive design not only helps to sell more products, but it also allows to charge higher prices, which means that the actual profit per unit can be a multiple of the profit on a so-so-looking product. Ergonomics, on the other hand, focuses on human interaction with a product: How does it feel in hand? Do the shape and contours conform to the part of the body that comes into contact with the device? Our product engineers have the capability to attract the end-users with that product.